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One of most innovative new car accessories hitting retail in 2016 is the new ‘Active Key' available for the Jaguar F-type SUV. The wearable device takes the form of a weatherproof rubber wristband resembling the popular ‘Fit Bit' accessory, and it adds new security options to your Jag. The wristband allows you to enter and exit your vehicle without the key, and also disables the key when the wristband isn’t present. Now you can lock your car key inside your vehicle, and if someone breaks in, the key is rendered useless.

Offering more evidence of Jaguar's dedication to delivering high-quality vehicles that excite and inspire drivers, Strategic Vision recently named the Jaguar XJ as the highest quality vehicle in its segment in the annual Total Quality Impact™ (TQI) study. The luxury sedan earned the highest TQI score in the Luxury Car Segment.

If you've ever locked your keys in the car, or just lost them, you know it can be a frustrating and embarrassing experience, and it always happens at the worst times too. Whether you're just about the jet across town to meet someone, or heading out to catch a flight, not being able to get in and go at a moment's notice can cause you to miss out on a lot of opportunities. That's why the all-new 2017 Jaguar F-PACE is available with a activity key wristband, 

Lose yourself, not your keys. #Jaguar #FPACEhttps://t…

Premium quality is the essence of Jaguar's design and philosophy. Everything it does must be done to the highest standard of excellence. That's why Jaguar Approved cars represent the very highest quality pre-owned vehicles on the market today.

Jaguar has always ranked among the most highly engineered, finely tuned vehicles in the world. Jaguar vehicles provide uncompromising power and performance with the operative word being "uncompromising". With many performance vehicles you'll have to compromise, sacrificing comfort and convenience for sheer power. Jaguar's firm belief is that when it comes to designing its vehicles you shouldn't have to make that compromise. 

Last week, Jaguar issued a press release announcing that it was the proud recipient of a 2016 Kelley Blue Book Brand Image Award. For the second time in three years, Jaguar earned the award for "Best Car Styling Luxury Brand." The automaker previously won the award in 2014...

Jaguar : JAGUAR HONORED WITH 2016 "BEST CAR STYLING LUXURY BRAND" BY KELLEY BLUE BOOK https://t.co/b8W3qgoZBG

— Newspress USA (@NewspressUSA) March 22, 2016

The all-new F-TYPE SVR will make its auto show debut on March 1st in Geneva. However, yesterday, the luxury automaker gave fans a digital preview of the fastest, most exciting Jaguar production model ever...

When perfection is not enough you must raise the bar. This is the #Jaguar #FTYPE #SVR https://t.co/FUgQBBjok3https://t.co/eILF3Lk8Vx

— Jaguar (@Jaguar) February 17, 2016

Today, Jaguar Land Rover North America announced that the F-TYPE was recently honored on Edmunds.com's list of most popular 2016 vehicles. Substantially upgraded for the 2016 model year, F-TYPE earned the top spot in the Premium Sports Car category.

Featuring a short-throw shifter, more efficient gear ratios, and Instinctive AllWheel Drive, the stunning sports car is the perfect embodiment of a what a Jaguar is intended to be: lightweight, perfectly proportioned, with refined power and outstanding design...