Last week, Jaguar issued a press release announcing that it was the proud recipient of a 2016 Kelley Blue Book Brand Image Award. For the second time in three years, Jaguar earned the award for "Best Car Styling Luxury Brand." The automaker previously won the award in 2014.
The annual awards serve to recognize automakers that create and maintain brand attributes that capture the attention and enthusiasm of new vehicle buyers. Award recipients are determined based on consumer perception data from a comprehensive study by Kelley Blue Book Strategic Insights' Brand Watch study. Leading the way for Jaguar were two models, F-TYPE and XF, which earned high market praise for their visually striking exterior design aesthetic.
"Design has always been at the heart of Jaguar products, and to be recognized with this award at a time when the brand is experiencing incredible momentum and growth is very gratifying," said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. "As we begin to expand our line up with the addition of the XE and F-PACE this spring, we look forward to the opportunity to reach an even wider audience and welcome new owners and fans of the brands."
Jaguar : JAGUAR HONORED WITH 2016 "BEST CAR STYLING LUXURY BRAND" BY KELLEY BLUE BOOK https://t.co/b8W3qgoZBG
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