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Jaguar's Plan to Lead the Luxury Market

“The next couple years will be the time when we fundamentally change the Jaguar brand for good....We [will] take the core lineup and basically reinvent it.”

So says Joe Eberhardt, president and CEO of Jaguar Land Rover North America. Jaguar is going to grow its presence in the luxury market. How? By playing up its emotional connection with consumers while updating their lineup with models like the XE and F-Pace and making a greater effort to cater to the basic needs of drivers.

 

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Watch the Jaguar F-PACE set a world record

 

The all-new Jaguar F-PACE we can't get enough of made an recent appearance in Frankfurt, Germany, and promptly set a world record.

The stunt? The largest 360 loop drive in a car on a track that was 62 feet tall. With famous stunt driver Terry Grant behind the wheel at Germany's Niederrad Racecourse earlier this month, you know that only greatness will ensue, and the spectacular, gravity-defying accomplishment is quite impressive, if we do say so ourselves.

 

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Jaguar F-PACE Debut Approaches, Brand Offers Another Tease

When it comes to innovative sedans, Jaguar has the market in a choke hold. Models like the XF and XJ exemplify everything the brand has come to stand for, from pulse-pounding performance to elegant British style. At this year's Frankfurt Motor Show, they plan to kick the sizing scale up a notch with the launch of the all-new F-PACE.

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Jaguar F-PACE Takes On Extreme Weather

For years now, Jaguar has been readying an all-new crossover built from the brand's latest aluminum architecture. Announced as the F-PACE in January, we have seen a gradual strip tease of the car as it comes closer and closer to its coming out party in Frankfurt this September.

Ahead of the show, Jaguar is giving us some insight into what the testing process for this new model is like. In order to see how it holds up to extreme temperatures, they brought the F-PACE first to Dubai, and then to Sweden, testing it in a temperature range between 122F…

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The new Jaguar XE: Go forth and rule the roads

A new kind of animal is coming next spring, and it's called the Jaguar XE. In the latest ad from our preferred brand, British actors Tom Hiddleston and Nicholas Hoult reveal a master plan to release the all-new model out into the world. Release the cats!

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One Stately, Yet Sporty Sedan: 2015 Jaguar XF

Swift, stylish and ludicrously luxurious, the 2015 Jaguar XF quite clearly is no middling midsize sedan.  It is at once beautiful and beastly, a thrilling contradiction that could only be conjured by the likes of our beloved British brand.  Get a feel for all this feisty four-door has to offer by watching the video below:

No doubt, one of the XF's finest features is its luxury-laden cabin.  Even the base XF 2.0T Premium…

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The 2016 Jaguar XF Breaks the High-Wire Water Crossing World Record

The 2016 Jaguar XF has yet to make it to showrooms across the US and it is already making quite a name for itself. The model was recently seen in one of the last places you'd expect for this luxurious model, suspended 60 feet over the Thames River in London.

Why, you may ask? Well the automaker set out to break the world record for the longest high-wire river crossing, so it selected the…

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