“The next couple years will be the time when we fundamentally change the Jaguar brand for good....We [will] take the core lineup and basically reinvent it.”
So says Joe Eberhardt, president and CEO of Jaguar Land Rover North America. Jaguar is going to grow its presence in the luxury market. How? By playing up its emotional connection with consumers while updating their lineup with models like the XE and F-Pace and making a greater effort to cater to the basic needs of drivers.
How Jaguar Plans to Dominate the Luxury Market - http://t.co/XFkSOTHjiU pic.twitter.com/9kWdAYFzt7
— AutoGuide.com (@AutoGuide) October 1, 2015
To read the full AutoGuide article visit http://www.autoguide.com/auto-news/2015/10/how-jaguar-plans-to-dominate-the-luxury-market.html.
At Jaguar Nashville, located at 3 Cadillac Dr in Brentwood, we'd relish the opportunity to get you behind the wheel of a new Jaguar. Stop by today if you'd like that, too.
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